Ideas

• Email list segmentation is the ability to put subscribers into categories. Dividing email lists into segments provides a chance to improve the success of all three metrics and increase click through/revenue. A recent survey of email marketers found the following results: 39% of marketers segmenting their emails found higher open rates 34% improved email relevance 28% experienced lower unsubscribe rates 24% experienced greater revenue
• Design for dark mode
• AA accessibility checker on white-labeling
• Interactive content/animated
• Use AMP in the email to set up call https://instapage.com/blog/amp-for-email
• Personalise with first name
• Test on different devices
• Unsubscribe options
• Open in browser - option
• Use WhatsApp to chat to Broker
• Notification emails
• Use emojis
• Create a timeline

Moodboard